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Shopmatic may be based in Singapore but when the e-marketplace service provider start-up launched, it went global first – entering the challenging but promising Indian market before even Singapore’s.
“Some companies believe that you have to build your base here in Singapore first… but for us, we were thinking global from day one,” said Mr. Avula [co-founder and CEO of Shopmatic]. “The Singapore market is great and it’s important to us, but it’s equally if not more important to leverage the opportunities that other global markets have.”
“Our goal is to extend our footprint into multiple emerging economies,” said Mr. Avula. “It’s a tougher route, clearly. you’re going into countries that don’t necessarily understand e-commerce. So you work with that and build for that. But when the comprehension comes in and when there’s a tipping point in the market, then you’re very well placed to leverage the benefits that accrue out of that.”
Read more #SgGoesGlobal stories by Enterprise Singapore.
Credit: Enterprise Singapore