This extract is reproduced with permission:
India and digitisation are a match made in heaven. New technologies have vastly simplified doing business in the country, opening doors for Singapore firms that may have otherwise not been accessible.
They spoke of how central the mobile phone is to India’s digital economy (there are, after all, over 320 million smartphone users in the country today); how important customisation is in the vast, heterogeneous nation; and what challenges and pitfalls companies should be prepared to face.
“Digitisation has empowered people, providing them the infrastructure that they never had access to. Everybody has a dream and we’ve been able to leverage that,” he said. “The buying power is certainly there. The opportunities just weren’t, until now.”
Read more from Enterprise Singapore’s Going Global with Digital-India
Credit: Enterprise Singapore