This is a selection of resources on India’s growing consumer market available from the NLB catalogue or the Internet and is not meant to be an exhaustive list. If you know of or come across more useful resources, please drop us a note so that we can share them with our readers.
NLB print and digital resources
India reloaded: Inside India’s resurgent consumer market
Based on consumer research, market data, macroeconomic research, popular culture and case studies, this book presents a fresh perspective on the opportunities that the Indian market offers. It gives readers a compelling insight into what makes for success in the complex Indian market, based on the author’s two decades of experience.
All rights reserved, New York: Palgrave Macmillan, 2015.
Yuva India: Consumption and lifestyle choices of a young India
Drawing on insights collected over a decade, Yuva India analyses how young men and women in India approach issues of identity, image, sexuality, spirituality, personal relevance, social connections and community and professional pursuits. Filled with numerous first-person accounts and brand stories, this is an invaluable read for business and brand managers including those who wish to engage with India’s most valuable asset, its youth population.
Retrieved from OverDrive. myLibrary ID login is required to access this ebook.
Six billion shoppers: The revolutionary new platforms that are serving the world
e-commerce is a growing phenomenon driven by widespread internet adoption, a rising middle class as well as innovative business models to capture the consumer market. Read this practical guide as the author travels through Nigeria, China, India, Southeast Asia, and Latin America looking at e-commerce platforms in these emerging markets with advice on how to seize the massive opportunity from this new business trend.
All rights reserved, New York: St Martin’s Press, 2017.
Consumer culture, modernity and identity
This book analyses consumer culture and modernity across three broad themes: lifestyle choices and construction of modern identities; fashion and advertising; and subaltern concerns and moral subjectivities. Peruse interesting chapters on the consumer agency of urban women in India as well as the modernity, consumer culture and construction of urban youth identity in India.
All rights reserved, New Delhi, India: SAGE, 2014.
The trajectory of India’s middle class: Economy, ethics and etiquette
Over the years, India’s middle class has increased rapidly and is now a significant proportion of the global workforce as well as a substantial market for consumer goods. This ebook focuses on the relationship of the middle class in relation to society, culture and public advocacy while bringing together the diverse lines of arguments by scholars regarding middle class.
Retrieved from ProQuest Ebook Central. myLibrary ID login is required to access this ebook.
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Indian consumer market
India is considered one of the key emerging markets for future growth with its expanding purchasing power. Comprising a large middle class with a relatively affluent class as well as a small economically disadvantaged class – spending by this sector is anticipated to more than double by 2025. Learn more from this article by the India Brand Equity Foundation which highlights factors affecting the Indian consumer market with supporting data.
The new Indian: The many facets of a changing consumer
This article by the Boston Consulting Group examines the factors that are shaping India’s growing market and suggests that the country’s rising affluence is the biggest driver of increasing consumption. Yet, rising incomes and an evolving Indian society impacts consumer behaviours, spending patterns and in turn, affects how companies position themselves.
A study on changing buying behaviour of Indian customers
This report from the Global Journal of Marketing Management and Research seeks to understand the lifestyle and buying behaviours of Indian consumers whose purchasing pattern has changed considerably in recent years.