This extract is reproduced with permission:
Executive Director, Mr AK Han, shares the success story of how Haw Par Healthcare’s product, Tiger Balm became a global hit. He believes that internationalisation is an essential step for local companies to grow.
There’s no stopping Tiger Balm [from expanding]. From Singapore and other parts of Asia to Europe and the US, the brand overcomes ongoing obstacles.
Overseas expansion does not necessarily get easier with time, asserts Mr Han. “Obstacles are ongoing. But it helps as we go in and develop ourselves more, understand the market more.”
Read more from Enterprise Singapore’s Success Stories.
Credit: Enterprise Singapore