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Mr Ng [founder of Gold Kili] says the company’s vast international experience has enabled it to gain deeper insights into various cultures, business approaches and taste preferences in various markets.
From their experiences overseas, the company has also been inspired to experiment with new and interesting concoctions. Their new Matcha Ginger Latte is a blend of traditional drinks from different countries – ginger being a staple ingredient in Chinese and Indian drinks, and matcha green tea from Japan.
“SMEs tend to focus too much on day to day operations – we don’t really think about the kinds of support or grants we can get from the government to help fuel our growth.”
“Economic agencies such as IE Singapore has been in overseas markets for many years and have many connections we can tap on,“ Mr Ng says…
Ultimately, Mr Ng believes that building trust with his customers is paramount in the food business, especially when other brands like China, Hong Kong and even Taiwan have been rocked by food scandals.
“We invest significantly in research and development to maintain the high quality of our Singapore-made products.
It gives us immense satisfaction that consumers from markets around the world love our drinks and say they can’t get a similar taste anywhere else, even from the bigger brands,” he says.
Read more from Enterprise Singapore’s Success Stories.
Credit: Enterprise Singapore