This is a selection of resources on China’s growing consumer market available from the NLB catalogue or the Internet and is not meant to be an exhaustive list. If you know of or come across more useful resources, please drop us a note so that we can share them with our readers.
NLB print and digital resources
Consumption in China: How China’s new consumer ideology is shaping the nation
What motivates the billions of consumers in China? This ebook explores what it means to be a Chinese consumer, and looks at the universal and unique consumer practices in China, while examining the factors that differentiate them from other mature consumer markets.
Retrieved from OverDrive. (myLibrary ID is required to access this ebook.)
China catalyst: Powering global growth by reaching the fastest growth consumer market in the world
Gain a better understanding of China’s booming consumer market and how your business can increase its consumer reach in China and attain success. In addition, this book includes a market analysis to identify emerging segments and consumer demands.
All rights reserved, Hoboken: Wiley, 2013.
The $10 trillion prize: Captivating the newly affluent in China and India
Take a closer look at the growing group of middle-class consumers in China and India who are driving world consumption today. Find out who they are, what they want, and how your business can reach out and sell to them.
All rights reserved, Boston: Harvard Business Review Press, 2012.
Advertising and consumer culture in China
Explore the advertising and consumer culture in China and examine some of the trends and practices in Chinese advertising, particularly digital advertising practices. This publication also compares the advertising practices and branding between local and foreign companies.
All rights reserved, Cambridge: Polity Press, 2016.
Public relations in China: Building and defending your brand in the PRC
How can you build and maintain your business brand in China’s massive and highly competitive market? Find out how through this guide that analyses specific issues companies may face in public relations and provides actionable solutions to resolve such problems.
All rights reserved, New York: Palgrave Macmillan, 2015.
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3 great forces changing China’s consumer market
This article presents an in-depth look at the consumer market in China and three key factors behind its transformation. It analyses data on China’s consumer economy and consumption growth to identify three forces that will shape its consumer market until 2020.
Will a slowing economy in China impact its consumer spending? This article from The Economist demonstrates that despite signs of China’s economic slowdown, consumer spending, especially on expensive products such as cars and smartphones, is still on the rise and remains resilient.