This extract is reproduced with permission:
Being able to be a step ahead of the competition by identifying the long-term potential of relatively untapped markets like Thailand and Myanmar has allowed Super to expand rapidly across the region.
“This is mainly due to the first-mover advantage we have in places like Thailand and Myanmar, where we introduced the three-in-one coffee mix concept and brand very early on.”
“We also constantly advertise and build the brand in consumers’ minds,” said Mr Darren Teo [group corporate strategy and business development manager of Super Group].
Read more from Enterprise Singapore’s Success Stories.
Credit: Enterprise Singapore and Singapore Press Holdings (first published on The Straits Times)