Eye on Asia

Discovering Delhi National Capital Region

This is a selection of resources on Discovering Delhi National Capital Region available from the NLB catalogue or the Internet and is not meant to be an exhaustive list. If you know of or come across more useful resources, please drop us a note so we can share them with our readers.

NLB print and digital resources

New Delhi: The last imperial city

New Delhi is a “remarkably ambitious imperial capital built by the British between 1911 and 1931.” Gain insights into the building of New Delhi against the wider backdrop of Britain’s global empire in the early 20th century.

All rights reserved, Hampshire: Palgrave Macmillan, 2015.

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Digital branding and its impact on psychology of youth and middle aged people in Delhi NCR

Branding may lead a company to its success or failure. In today’s context, digital branding is one of the very strong tools for direct marketing, where the company can communicate and interact with their target consumers. This study explores the merits and demerits of digital branding and examines its impact on the psychology of youth and middle aged people in Delhi National Capital Region.

Retrieved from EBSCOhost Business Source Complete. (myLibrary ID is required to access this database)

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Social media and brand choice: A study of Delhi and NCR

Social media is a communication channel that connects consumers and brand. It has a strong impact on the purchasing process of consumers, allowing them to search and gather enough information before making their decisions. Brands are able to engage consumers through impactful content, videos, pictures and promotional tools. Hence, social media has become a major factor to influence consumer behaviour which leads to brand loyalty or commitment. Find out how social media impacts brand choices of users in Delhi National Capital Region.

Retrieved from EBSCOhost Business Source Complete. (myLibrary ID is required to access this database)

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Does celebrity endorsement affect customers’ purchase intention? Analysis of findings from Delhi and NCR

Companies are engaging celebrities to tap on their popularity and credibility to promote their products and attract more customers. Find out how these celebrity endorsements impact customers purchase intention of fast-moving consumer goods (FMCG) in Delhi and the National Capital Region (NCR).

Retrieved from EBSCOhost Business Source Complete. (myLibrary ID is required to access this database)

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Behavioural intention to adopt mobile wallet: A developing country perspective

The rapid penetration of mobile phones along with the growing popularity of smartphones in developing nations have created tremendous opportunities for mobile payments. With a sample comprising postgraduate students and working professionals from the Delhi National Capital Region, this study explores the factors that influence mobile phone users’ attitudes and intentions when adopting mobile wallet services.

Retrieved from ProQuest Central. (myLibrary ID is required to access this database)

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Delhi Tourism

Delhi is a city where the ancient and modern blend seamlessly together. It is a symbol of India’s rich past and thriving present. This official website of Delhi’s tourism unit includes useful travel information such as accommodation, transportation and suggested itineraries.

Visit website

Urbanisation in the National Capital Region: Overcoming challenges to improve live-ability

India’s National Capital Region (NCR) is one of the world’s largest urban agglomeration. NCR’s urban population is expected to grow from about 29 million in 2011 to about 45 million in 2021. This report discusses the challenges of unplanned urbanisation and takes a look at the effective approach to achieve sustainable urbanisation levels across NCR.

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Environmental concerns in National Capital Territory of Delhi, India

The rapid urbanisation of Delhi, as well as the growth in economic activities in the city and surrounding areas, are putting pressure on the city’s limited environmental resources. These factors have led to environmental problems such as air, water and noise pollution, loss of biodiversity and municipal waste. Find out more about the major environmental concerns, some of the government initiatives and the present status of pollution in National Capital Territory of Delhi.

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